Facebook has introduced a fresh set of artificial intelligence features designed to change how users present themselves on the platform. Announced on Tuesday, the update brings creative AI tools that allow people to animate profile photos, transform Stories and Memories, and enhance text posts with animated backgrounds.
The move reflects Meta’s broader push to integrate AI across its platforms while making everyday social sharing more dynamic and expressive. With over 2.1 billion daily active users worldwide, Facebook remains one of the largest social networks globally. However, as competition intensifies and younger users gravitate toward newer platforms, these tools aim to refresh the experience and encourage deeper engagement.
One of the most eye-catching additions is animated profile pictures. Instead of using a static image, users can now turn a regular photo into a moving display picture using Meta AI.
The system applies subtle motion effects to bring the image to life. For example, it can make a person appear to wave, form a heart sign with their hands, or wear a playful digital party hat. The goal is to make profile pictures feel more expressive and interactive without requiring users to upload a full video.
For best results, Facebook recommends uploading a clear image featuring a single person looking directly at the camera. Users can either choose a new image from their phone gallery or select an existing photo from their Facebook account. Meta has also indicated that additional animation styles will be introduced in the coming months, suggesting that this feature will continue to evolve.
Facebook has also rolled out an AI-powered “Restyle” feature for Stories and Memories. Stories, which disappear after 24 hours, remain a popular way for users to share everyday moments. Memories, on the other hand, resurface posts shared on the same date in previous years, often sparking nostalgia and renewed interaction.
With Restyle, users can transform the visual appearance of a photo by either typing a prompt or choosing from preset themes. The tool supports artistic styles such as anime-inspired visuals, illustrated formats, and other creative looks. Beyond stylistic changes, users can also modify lighting, adjust colours and mood, or even replace the background entirely.
For example, a simple portrait can be reimagined with a beach backdrop, a city skyline, or other scenic environments. This opens up new possibilities for reviving older posts or making everyday photos more visually striking before sharing them again.
The feature blends user creativity with AI assistance, allowing people to experiment without needing advanced editing skills or third-party apps.
The update extends beyond photos. Facebook is introducing animated backgrounds for text-based posts, offering more visually engaging ways to share thoughts and updates.
Users can tap the rainbow “A” icon in the post composer to access a selection of still and moving backgrounds. Options include calming visuals such as ocean waves or seasonal elements like falling leaves. Meta has confirmed that additional designs, including seasonal themes, will be released in future updates.
By combining motion graphics with text posts, Facebook is aiming to make even simple status updates feel more dynamic and visually appealing.
While Facebook continues to serve billions of users daily, it has faced increasing competition for attention, particularly from platforms that resonate more strongly with younger audiences. Visual creativity, short-form content, and AI-powered editing tools have become standard expectations in modern social media experiences.
These new AI-driven features appear to be part of a broader strategy to modernize the platform and encourage users to experiment more with self-expression. By making creative tools easily accessible within the app, Facebook reduces the need for external editing software and simplifies the process of producing engaging content.
At the same time, the company’s gradual rollout and promise of additional effects signal that this is just the beginning of deeper AI integration across the platform.
For everyday users, the update offers more freedom in how they present themselves and share moments. Whether it’s animating a profile photo, transforming an old Memory into an anime-style image, or adding motion to a simple text post, these tools make creativity more accessible.
For content creators and brands, the features could also open new opportunities for audience engagement. Animated visuals tend to capture attention more effectively than static posts, potentially increasing interaction rates.
As AI becomes increasingly embedded in social platforms, Facebook’s latest update highlights how artificial intelligence is shifting from a behind-the-scenes technology to a visible, user-facing creative partner.
With more features expected in future updates, Facebook’s AI rollout signals a clear direction: making social sharing more dynamic, personalised and visually immersive than ever before.
Via: (Source), Image Credits: Meta
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