Wix Pricing 2024: Find the Best Value Plan for Your Website

Wix is a top-rated website builder in 2024, known for its user-friendly interface and extensive features. However, with a wide range of pricing options, choosing the right plan can be overwhelming. In this article, we'll break down Wix's pricing structure, explore the features of each plan, and help you determine which option provides the best value for your money.

Wix Pricing Overview in 2024

Wix offers a variety of plans to cater to different needs, ranging from personal portfolios to large-scale business websites. Here's a snapshot of Wix's pricing in 2024:

• Free ($0/month): Ideal for testing Wix’s features, but with limitations.
• Light ($17/month): Best for personal sites and portfolios.
• Core ($29/month): Suitable for small online stores and growing businesses.
• Business ($36/month): Designed for established businesses with more advanced needs.
• Business Elite ($159/month): Geared towards large businesses that require premium features.
• Enterprise (Custom Pricing): Tailored for global brands and industry leaders.

Wix increased its prices in May 2024, making its plans slightly more expensive than before. However, it still offers a free plan with no time limit, and you can get 10% off all Wix plans using the promo code “TAKE10” at checkout.

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Free Plan: Ideal for Testing

Wix’s free plan allows you to build and experiment with your website without any upfront costs. There’s no time limit, and you don’t need to enter any payment information to get started. However, there are significant limitations:

• 500MB of storage: Limited space for images, videos, and content.
• Wix ads: Your website will display Wix-branded ads.
• Wix domain: You won’t be able to use a custom domain name, so your URL will look like this: username.wixsite.com/your-site.
• No e-commerce or advanced features: You can’t sell products online or access advanced tools like analytics.

Who Should Use It?

The free plan is perfect for beginners who want to familiarize themselves with Wix’s features before committing to a premium plan. However, for a professional website, upgrading to a paid plan is recommended to remove ads and use a custom domain.

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Light Plan: $17/month – For Portfolios & Personal Sites

The Light plan is Wix's entry-level premium option, priced at $17 per month when billed annually. This plan is ideal for personal websites, portfolios, or blogs that don’t require e-commerce functionality. Here’s what you get:

• 2GB of storage: More space than the free plan, but still limited for media-heavy sites.
• Removal of ads: Your website will no longer display Wix-branded ads.
• Custom domain: You’ll receive a free custom domain for the first year.
• Basic marketing tools: Features like lead generation forms and automated emails.
• 24/7 support: Access to Wix’s customer support team via phone, email, and live chat.

Who Should Use It?

The Light plan is ideal for small, informational websites that don’t need advanced features. It’s perfect for personal portfolios, resumes, or blogs that require a more polished, ad-free look.

Core Plan: $29/month – Best Value for Small Businesses

The Core plan, priced at $29 per month (billed annually), is one of Wix’s most popular options. It offers a range of features suitable for small businesses and online stores:

• 50GB of storage: Plenty of space for product images, videos, and other content.
• E-commerce features: Sell up to 50,000 products, recover abandoned carts, and accept payments through Wix Payments.
• No transaction fees: Keep all of your profits with no additional charges from Wix.
• 5 collaborators: Ideal for growing teams that need to manage a website together.
• Basic site analytics: Track website performance and traffic.
• Basic marketing tools: Includes email marketing, forms, and chat integration.

Who Should Use It?

The Core plan is perfect for small businesses or online stores looking to scale. It offers excellent value with essential e-commerce and business features, making it the best plan for businesses in the early stages of growth.

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Business Plan: $36/month – For Established Businesses

The Business plan, priced at $36 per month (billed annually), builds on the Core plan by adding more advanced features designed for growing businesses:

• 100GB of storage: More space for larger websites and media-heavy content.
• Advanced e-commerce features: Includes product reviews, improved shipping options, and automated sales tax on up to 100 transactions per month.
• Multicurrency support: Sell products in multiple currencies for global reach.
• Unlimited “back in stock” notifications: Keep your customers informed and engaged.

Who Should Use It?

The Business plan is a great option for established businesses that need advanced e-commerce features and more storage. It’s designed to help businesses scale up and meet growing customer demand, making it an excellent investment for serious entrepreneurs.

Business Elite Plan: $159/month – For Large Businesses

The Business Elite plan is Wix’s premium offering, designed for large businesses with complex needs. Priced at $159 per month (billed annually), this plan includes everything in the Business plan plus:

• Unlimited storage: Ideal for businesses that need to host large amounts of content.
• 15 collaborators: Perfect for large teams that need to manage a website together.
• Priority VIP support: Access to premium customer support with faster response times.
• Loyalty programs: Create custom loyalty programs to reward your best customers.
• Advanced marketing tools: Includes sophisticated analytics, customer management, and more.

Who Should Use It?

The Business Elite plan is best suited for large businesses or enterprises that need the most advanced features and top-tier support. While it’s a significant investment, the added features can help businesses manage their operations more efficiently and scale faster.

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Enterprise Plan: Custom Pricing – For Global Brands

Wix’s Enterprise plan is tailored for large organizations and global brands. Pricing is customized based on your business’s specific needs, and it’s estimated to cost between $5,000 and $25,000 per year. This plan includes all the features of the Business Elite plan, plus:

• Dedicated account management: Receive personalized support from a dedicated account manager.
• Custom infrastructure: Access a global network infrastructure and custom-built solutions.
• Multi-site dashboard: Manage multiple websites from a single platform.

Who Should Use It?

The Enterprise plan is ideal for large organizations that require custom solutions and personalized support. It’s not a fit for most small or medium-sized businesses but offers unparalleled features for industry leaders.

How to Get the Best Value from Wix

1. Start with the Free Plan: Use the free plan to familiarize yourself with Wix’s features before committing to a paid plan.

2. Opt for Annual Billing: Wix’s annual plans are more cost-effective than paying month-to-month. You can save up to 33% by choosing the annual option.

3. Use Promo Codes: Take advantage of discounts like the “TAKE10” code to get 10% off your purchase.

4. Choose the Core Plan: For most small businesses and online stores, the Core plan offers the best balance of features and affordability.

5. Scale Up Gradually: Start with a lower-tier plan and upgrade as your business grows. Wix makes it easy to switch plans without disrupting your website.

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Final Thoughts: Is Wix Worth It?

Wix offers a wide range of plans to suit different needs and budgets. While its pricing increased in 2024, Wix still provides excellent value for money, particularly with its robust feature set and ease of use. The Core plan at $29 per month is the best value for most small businesses, offering a comprehensive range of tools to help you succeed online.

For those with larger businesses or more complex needs, the Business and Business Elite plans provide advanced features that can help you scale. And for global brands, Wix’s Enterprise plan offers custom solutions and top-tier support.

No matter which plan you choose, Wix’s flexibility, creativity, and continuous innovation make it a top choice for building and growing your website in 2024.