Wendy’s® is putting value front and center in 2026 with the launch of its new Biggie Deals® value menu, offering satisfying meal options starting at just $4. Designed to give customers more choice without compromising on quality, the new Biggie Deals menu features multiple price points—$4, $6, and $8—paired with some of Wendy’s most loved menu items.
This refreshed value lineup reinforces Wendy’s long-standing promise of delivering great food at fair prices, while allowing customers to build meals that suit their appetite, budget, and taste preferences.
Wendy’s commitment to value is deeply rooted in its brand history. In 1989, Wendy’s became the first quick-service restaurant (QSR) to introduce the value menu concept, setting a standard that reshaped the fast-food industry. Over the years, the brand has continued to listen to its fans, evolving its offerings to match changing expectations.
The introduction of the iconic Biggie Bag® in 2019 marked another major milestone. Now, nearly 40 years after launching the original value menu, Wendy’s is expanding that legacy with the new Biggie Deals menu—doubling down on quality, flexibility, and affordability.
The new Biggie Deals menu is built around customizable combinations that highlight Wendy’s signature ingredients, including fresh, never frozen beef*, juicy chicken sandwiches, Hot & Crispy Fries, nuggs, and refreshing drinks.
The $4 Biggie Bites option is ideal for lighter meals or quick cravings, offering a mix-and-match approach.
Choose One:
Choose a Second:
This option allows customers to create a personalized combo while staying within a budget-friendly price point.
A fan-favorite returns with a complete meal experience at $6.
Includes:
The $6 Biggie Bag delivers a balanced meal with classic Wendy’s flavors and generous portions.
For bigger appetites or those looking for more variety, the $8 Biggie Bundle offers extra value.
Includes:
This option is perfect for sharing or enjoying multiple Wendy’s favorites in one meal.
According to Lindsay Radkoski, U.S. Chief Marketing Officer of The Wendy’s Company, the expanded Biggie Deals menu is all about giving customers control over their meal choices. By offering different price tiers and customizable combinations, Wendy’s aims to prove that value and quality can go hand in hand.
With familiar menu items and flexible options, customers can now enjoy meals built their way—whether they’re grabbing a quick bite or sitting down for a more filling combo.
The new Biggie Deals menu is now available at Wendy’s restaurants nationwide, making it easy for fans across the country to enjoy affordable meals without sacrificing taste or quality. With multiple price points and customizable choices, Wendy’s is positioning Biggie Deals as a go-to option for everyday value in 2026.
Wendy’s new Biggie Deals menu reinforces the brand’s leadership in value-driven fast food. By expanding options at $4, $6, and $8 price points, Wendy’s offers something for everyone—whether you’re watching your budget or just want more flexibility in your meal. With fresh ingredients, iconic menu items, and customizable combos, Biggie Deals proves that great taste doesn’t have to come at a premium price.
Via: (Source), Image Credits: Wendy's
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