Handcrafted Indian Bags with a Modern Soul - Zouk

Zouk effortlessly defines what it means to be a modern Indian classic. Blending tradition with contemporary design, Zouk infuses subtle elegance into everyday lifestyle choices. Each product is handcrafted, cruelty-free, and proudly Indian—celebrating the vibrant spirit of Indian culture while appealing to the aesthetic and functional needs of today’s world.The brand's journey began with a simple but powerful realization. When Disha, the founder, visited the stunning white desert of Kutch in Gujarat—a region famed for its rich handicrafts—she noticed her IIMA batchmates appreciated the beauty for Instagram but didn’t buy anything. The reason? These traditional products, though beautiful, didn’t align with modern style preferences. That moment sparked a vision: to create products that are both stylish and functional, yet deeply rooted in Indian heritage. From this idea, Zouk was born. Starting with bags, the brand set out to fill the gap between tradition and modernity—bringing handcrafted, culturally-inspired designs to people across the world.