The Complete Guide to Real Estate SEO in 2023

Discover how to optimise your real estate website using these SEO best practises to increase traffic, draw in more buyers, and attract new listings.

1. Jun 2023
The Complete Guide to Real Estate SEO in 2023

In accordance with data from the National Association of REALTORS, 97% of purchasers utilised the internet at least once when looking for a house, with roughly half ultimately choosing to purchase a property they located online. These days, realtors must at least have a website.

Having a website might not be sufficient if you operate in a cutthroat business. When it comes to search engine optimisation (SEO), realtors who want to maximise their outcomes must put more effort into attracting buyers.

Learn more about how SEO may advance your real estate website by reading on.

What is real estate SEO?

Real estate SEO is the process of optimising a real estate website in order to raise it up the search engine results pages (SERPs) and increase its visibility. It entails using a variety of tactics and approaches to improve the website's search engine friendliness, ultimately generating organic traffic and raising the possibility of acquiring new customers.

On-page and off-page SEO are both used in real estate. The goal of on-page optimisation is to improve the website's content, architecture, and HTML components. This involves doing keyword research and optimising keywords, producing excellent and educational content, optimising meta tags and headers, enhancing user experience and navigation on websites, and ensuring mobile compatibility.

On the other hand, off-page optimisation entails actions that happen away from the website yet nevertheless influence its SEO performance. This entails creating trustworthy backlinks from reliable real estate directories, nearby companies, and pertinent websites. Online directory listings, online reputation management, and social media marketing are all a part of off-page optimisation.

Real estate SEO aims to make a website more visible in search engine results, especially for pertinent keywords and expressions that potential customers use while looking for real estate. Real estate agents may attract qualified organic visitors, create leads, and establish their brand as an authority in their local market by optimising their website for search engines.

In order to stay ahead of the competition, real estate SEO is an ongoing process that needs constant monitoring, analysis, and modification. To maintain and enhance search engine rankings, it's essential to keep up with the most recent SEO trends and best practises. This is because search engine algorithms are continuously changing.

Benefits of a Real Estate SEO

SEO is a persistent, continuing effort, not a fast cure or a one-time technique. Although it can take a little more work up front and dedication over time, the benefits will be worthwhile in the end. The following are some advantages of increased visibility.

Increased Organic Visibility: By optimizing your real estate website for search engines, you improve its chances of ranking higher in search engine results pages (SERPs). This increased visibility can drive more organic traffic to your website, resulting in greater exposure for your real estate listings and services.

Targeted Traffic: Real Estate SEO allows you to target specific keywords and phrases related to your business and local market. This helps attract highly relevant traffic to your website, consisting of users actively searching for real estate properties or related services in your area. This targeted traffic has a higher potential to convert into leads and clients.

Enhanced Brand Awareness: A strong SEO presence can help establish your real estate brand online. When your website consistently ranks well for relevant keywords, it increases brand visibility and recognition among potential clients. This helps build trust and credibility, making your brand a go-to choice for real estate services.

Cost-Effective Marketing: Compared to traditional advertising methods, SEO can offer a cost-effective marketing solution for real estate professionals. While there may be initial investments in SEO strategies and optimization, the long-term benefits can result in a higher return on investment (ROI) compared to other advertising channels.

Increased Lead Generation: A well-optimized real estate website can generate a steady flow of qualified leads. When your website ranks highly for relevant search terms, it attracts potential buyers and sellers who are actively looking for real estate services. This can result in a higher conversion rate and an increased number of inquiries, leading to more closed deals.

Competitive Advantage: Implementing SEO strategies for real estate gives you a competitive edge over other industry players who may not be leveraging the power of organic search. By outranking competitors in search engine results, you position yourself as a trusted authority in your market, attracting more potential clients and opportunities.

Getting Started With Real Estate SEO

Here are some tips to assist you begin your real estate SEO efforts if you're interested in doing so:

1. Keyword Research: Start by doing keyword research to find the most pertinent real estate-related keywords and expressions in your target market. Look for keywords with a lot of search activity and a little bit of competition. To find popular real estate keywords, use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs.

2. Optimize Your Website's On-Page Elements:

  • Title Tags: To increase the visibility of your web pages in search results, use target keywords in the title tags.
  • Meta Descriptions: Make your meta descriptions attractive so that users will click on your search results.
  • Headers and Content: For your website, write compelling and educational content that organically incorporates your goal keywords.
  • URL Structure: Use keyword- and description-rich URLs for your website pages.
  • Image Optimization: To speed up page loading, optimise your photos by reducing file sizes and providing relevant alt tags.
  • Mobile Responsiveness: As mobile usage increases, be sure your website is responsive.


3. Create High-Quality Content: Create informative and timely material for your intended audience. The local real estate market may be discussed in detail in blog posts, manuals, neighbourhood profiles, market trends, and educational pieces. Include your target keywords in the material in a natural way.

4. Local SEO Optimization: Utilise local SEO techniques to target people looking for real estate in your particular area. 

  • Make a Google My Business profile for your company and fill it out with appropriate company information.
  • Include the location of your company, a phone number, and other pertinent information on your website.
  • Amass favourable testimonials and ratings on sites like Google, Yelp, and real estate directories.


5. Build High-Quality Backlinks: Look for possibilities to create backlinks from respectable real estate-related websites and directories. This may be accomplished via guest blogging, contacting nearby companies, taking part in industry forums, or offering insightful information that other people would like to connect to.

6. Monitor and Analyze: Utilise tools like Google Analytics and Google Search Console to often check the effectiveness of your website. Monitor your website's rankings, organic traffic, and user behaviour. Analyse the data to find areas that need improvement, then modify your SEO approach as necessary.

7. Stay Updated: Since SEO is a constantly changing industry, it's critical to keep up with the most recent developments and algorithm updates. For up-to-date information on industry best practises and cutting-edge tactics, subscribe to recognised SEO blogs and websites.

Remember, real estate SEO is a long-term endeavor. It requires consistency, patience, and continuous optimization to see sustainable results. As you gain experience and knowledge, you can further refine your SEO strategy to meet the specific needs and goals of your real estate business.

Best Practices for Real Estate SEO

Wide-ranging and ever-evolving is the discipline of SEO. The deeper you go into it, the more technical it may likewise get. Fortunately, by implementing these best practises, you can maximise the advantages of your real estate SEO campaign.

Start a Blog

Most pages online, even those in the top 10 search results, are dated. Nearly 55% of the top 10 Google results pages are two years old or older.

A blog that is consistently maintained might assist with SERP page rankings. Search engines will prioritise more recent information over older postings, other things being equal.

Additionally, businesses who blog have 50% more traffic and 456% more pages that are indexed by search engines.

Keep meta descriptions up to date

Only 47% of users click on a particular result based purely on the meta description. Likewise, 32% of the top-ranking websites have a meta description section that is empty.

Although this won't cause you any immediate problems because search engines will create one for you automatically, you're passing up an opportunity to make the copy more compelling so that visitors will click on your site.

Focus on the right keywords

Don't concentrate too much on the search terms with the biggest traffic when utilising tools like Google Search Console to learn what consumers are looking for. These will frequently be the most difficult to rank for and the most competitive.

Instead, choosing terms with lesser search volume but lower competition can be a better option because you'll probably have a higher chance of achieving the coveted #1 spot.

Get backlinks to your website

Search engines take backlinking—the practise of other websites linking to yours—into account when making their calculations. Your real estate website's SEO plan should include a backlink strategy since it will increase the amount of organic traffic that comes from other websites to yours.

These links raise the authority of your website, which raises ranks over time. Backlinks are an important source of referral traffic as they improve website traffic, which eventually results in possible customers or listings.

Start your SEO strategy today

Realtors may boost website exposure and attract more clients on both the buyer and seller sides by investing in a real estate SEO plan. You can make sure that your pages show up at the top of search engine results by conducting keyword research and backend website optimisation. Investing in SEO may improve sales and decrease spending on sponsored channels, so the time you invest into it will be well worth it in the long run.


Note - We can not guarantee that the information on this page is 100% correct. Some article is created with help of AI.


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