How to Sell on Amazon - A Complete Guide

Start selling on India's most visited shopping destination Amazon. Go to and click on 'Start Selling' and....

18. Jan 2023
How to Sell on Amazon - A Complete Guide

In this article, I'll explain why you should sell on Amazon India, how to create an account, and a few unique tricks to boost your earnings there.

Why You should Sell your Products on Amazon?

You should sell on Amazon India for a number of reasons. Here are few:

Rising Demand -

According to the IBEF, that India's e-commerce market would develop at a CAGR of 27% from 2019 to 2024, reaching US$ 99 billion. Clothing and grocery-related categories are likely to see slight growth.

The need for e-commerce in India is being driven by rising internet usage combined with an expansion of organised industries inside retail markets. Additionally, the government's FDI policies will hasten the expansion of India's e-commerce business. Sell on Amazon


Amazon is the most dependable and user-friendly e-commerce site in India, aside from Flipkart. For its customers, Amazon Prime offers fast shipping. Amazon has a competitive advantage thanks to its quick logistics processes. Therefore, sellers should unquestionably take advantage of it.


How to sell on Amazon

Not all companies are created equally. Therefore, you should choose a company plan that suits you and follow the straightforward instructions listed below  -

First Identify a product

To start selling on Amazon, you must first identify a product that you would love to sell. A top seller on the Amazon US marketplace does not necessarily have to be a top seller on Amazon India, I want to remind you before you begin your product investigation. Compared to other marketplaces, one marketplace has a distinct need for various products. To identify the best-selling products in India, I advise you to use SellerApp's product research feature.

You might begin by selling just one item at first. But if you really want to make some money, you need to diversify your Amazon product offerings and increase the size of your portfolio. Examine the market closely to determine what is effective and what is not. After that, join the movement with thorough product research.

Requirements to Sell on Amazon

To sell on Amazon, you must first have access to Amazon Seller Central.

For Registration -  

  • You need Active Bank Account.
  • GST and PAN Card Information of your Business

The steps you must take to register on the Amazon Seller Central platform are listed below - 

  • Go to and click on ‘Start Selling’
  • Use your buyer account login information if you already have one, or choose "Create your Amazon account" to sign up instead.
  • During the account creation procedure, you must enter the necessary information.
  • Give the name of your business or the name shown on your GST. Accept the terms and conditions.
  • Enter your mobile number and complete the verification procedure.
  • Now enter your ‘Store name,’ ‘amazon Product Category,’ and address.
  • You can activate or deactivate Whatsapp notification service and submit the details.

It will take some time for Amazon to verify your information. After doing that, you must activate the two-step verification method, which provides you with greater protection to protect your seller account. The next step is to enter your tax information.

You need to list your products in the marketplace after creating your account. You have the option of adding a product from Amazon's selection or making a new listing for your own product.

How to Increase Profits on Amazon

As soon as you begin selling on Amazon, you must make sure your company remains profitable. Here are some things to remember in order to continue making money on Amazon.

Promotions & Product Bundles

Product bundles and promotions present less risk and greater advantages from a commercial perspective. Customers enjoy getting deals and buying expensive goods at steep reductions. You will profit from this strategy because of the substantial amount of business the discounts generate. Additionally, there would be less rivalry when it came to bundling your products.

Remember that you typically need to create a new listing when you Amazon bundle products.

Take Advantage of the Competition

It might occasionally be difficult to rank better than the items of some huge brands in your sector. According to my experience, a product that ranks on the first page of search results attracts 70–80% of sales, but a product that ranks fourth can only get 0%–10% of the sales. That's a lot of money!

To increase your market share on Amazon, you must rank on page one. Here are a few tips you might use to beat out your rivals -

  • Identify the right opponents
  • Track opponents keywords
  • Target them with PPC campaigns
  • Set prices and Buy Box notifications for opponents
  • Take advantage of ratings and reviews.



Note - We can not guarantee that the information on this page is 100% correct. Some article is created with help of AI.


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Rishabh Sinha
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